What we do

Whatever your industry, an organization that is better at design can generally gain greater strategic advantages. We help you, as a design leader, drive design through knowledge. Read here what we do.

What we do to support you
What we do to support you.

What we do at the start


looks_one Learn about the case, in particular your challenges

looks_two Identify gains and pains

looks_3 Determine design performance criteria

Examples of gains and pains



check A wide recognition of the value of design

check A broad base of design capacity

check A solid base of design capacity

check A diverse customer base

check Easy-to-use customer solutions

check Efficient design processes



error_outline Long lead time to start designing

error_outline Organizational friction

error_outline Dependency on the individual

error_outline Misalignment and bias in designs

error_outline Unnecessarily complex designs

error_outline Annoyed customers

Service models that we offer

Full service

person_outline We do the work for you

Assisted service

supervisor_account Together with you, we do the work

Self service

contacts We guide you to do the work

Our way of working



looks_one Familiarize with the case

looks_two Determine an approach to deliver the service(s) you have requested

looks_3 Plan activities according to the chosen approach



looks_one Carry out activities as planned

looks_two Study data of the activities carried out

looks_3 Process obtained insights



looks_one Draw conclusions

looks_two Prepare recommendations

looks_3 Present end results

What we do to execute a service



looks_one Collect or detect impediments

looks_two Investigate impediments so to find root causes

looks_3 Investigate impediments so to determine the impact



looks_one Define or frame the problem

looks_two Create a concept to solve the problem

looks_3 Generate a solution design according to the concept



update Plan activities to realize a solution design

update Monitor the progress of executing activities

update Track the results of realizing a solution design

Second opinion


looks_one Review an assessment attempt

looks_two Review an advisement attempt

looks_3 Review a realization attempt



looks_one Diagnose issues with driving design

looks_two Propose a fix to resolve issues

looks_3 Implement the chosen fix



update Direct efforts to drive design

update Manage efforts to drive design

update Facilitate efforts to drive design

Latest blog posts


Determinants of design performance

Sorts of design knowledge

Design is indispensable in a rapidly changing world where an organisation needs to innovate, create value, and adapt. This post describes seven sorts of design knowledge that determine design performance.


How to determine objectives

How to determine objectives

Designers who develop more knowledge generally perform better as well. This post describes how to determine objectives for the development of design knowledge based on the characteristics of this knowledge.

Case book

Tunnel design

Tunnel design

To design a tunnel, designers of several disciplines need to coordinate their work. This post describes a practical case of how to support design coordination to produce an integrated design.
Plant redesign

Plant redesign

For plant redesign, a leading service provider depended heavily on its principal designer. This post describes a practical case of how this dependency was reduced by a combination of measures.
Aircraft design

Aircraft design

The design of a new aircraft is often based on that of a predecessor. This article describes a scientific case study of reusing rationale of the design of earlier aircraft.