What we do

Preparation

Identify strategic or competitive advantages to be gained, preserved, or expanded

Define an ambition to realize these advantages, together with metrics

Identify issues that hinder the creative organization from realizing this ambition

Example: Onboarding a designer takes at least 9 months instead of at most 4.

Execution

Carry out service activities

Study execution data

Process obtained insights

Completion

Draw conclusions

Prepare recommen­da­tions on next steps

Present end results

Assess­ment

What we do:

Find causes of issues

Analyse the impact of found causes

Set objectives for shaping the creative organization

Advisement

What we do:

Propose a transformation: a (re)design of the creative organization, together with a realization plan

Estimate required investments for this transformation

Analyse expected effects of this transformation

Example: The time to onboard a designer will go down from 9 months to 4.

Realization

What we do:

Help execute a transformation and track its progress

Track investments for this transformation

Track effects of this transformation

Example: The time to onboard a designer has gone down from 9 months to 4.

Second opinion

What we do:

Assess the creative organization

Advise on transforming the creative organization

Compare own advice with third-party advice

Trouble­shooting

What we do:

Diagnose blocking issues in a transformation

Propose a fix for these issues

Implement this fix

Management

What we do:

Steer transforming the creative organization

Organize transforming

Facilitate transforming

Full service

We do the work for you

Assistance

Together with you, we do the work

Guidance

We guide you to do the work

Develop a value proposition architecture

Define a portfolio strategy, identify gaps and unmet or latent needs, and define segments for customers and users — McKinsey Design

Explore user experiences, discover user motives, and define user requirements — Interaction Design Foundation

Establish a design metrics system

Define quantified design metrics, build a holistic metrics system, and, in line with this, define operational metrics supporting the top-priority strategies, customer/user experiences, and products — McKinsey Design

Drive, measure, and evaluate design

Demonstrate desired behaviours, provide motivators, and recognize and acknowledge displayed behaviours — PositivePsychology

Increase design impact across the organization

Describe design work in terms of business goals, collect evidence of design results, and communicate the business value of design — BoagWorld

Represent design at the top level of the organization, improve employee experience with design, and spread design practices — McKinsey Design

Ensure an excellent design performance

Set goals, determine ground rules, and provide facilities to produce design knowledge — UNStudio

Turbocharge design processes, speed up internal feedback loops, and improve handoffs — Invision Inside Design

Recognise and remove overly complex content, organise knowledge, and filter content — UX Collective

Build a thriving design community

Form cross-disciplinary design teams, further knowledge integration, and implement decision-making through consensus — Purdue University

Build up your reputation, spot talent through your network, and establish a flexible talent pipeline — Workable