To survive and thrive in today’s world, your organisation must be creative. To this end, the capacity of design is indispensable. Whatever your industry, Design Impulse helps you by developing organi­sa­tional compe­tences for your design practice, so that you can remove performance impedi­ments. Read more about the definitions of terms we use »


As a design leader, you rely on a leading design practice that meets and exceeds ever-higher ex­pec­tations of customers. Getting there is not without challenges. For instance, you have to deliver excellent designs faster. Handle increasing complexity of design. And foster cross-boundary designing. At the same time, you want to demon­strate the value of design. Build a design culture. Attract and retain design talent. How do you overcome such challenges? Read more »


Boost your design practice with Design Impulse. To remove performance impedi­ments, we develop organi­sa­tional compe­tences to strengthen the strategy, structure, systems, style, specialisms, skills, and shared values of your practice. In this way, you can over­come your chal­lenges. Read more »


If your design practice does better, then so does your orga­ni­sa­tion. It is more innovative (Design Journal), value-creating (John Heskett), and adaptable (Harvard Business Review). As a result, it generally achieves a better business performance (McKinsey), more turnover and profit (Design Council), and a higher return on investments (Design Management Institute).


Design Impulse quickly helps you to develop a well-performing design practice. We offer services to broaden, improve, and diffuse organi­sa­tional compe­tences. In each service, we analyse the causes of performance impedi­ments, advise on a way to remove them, and report the results. Read more »

About us

Design Impulse is a Dutch manage­ment con­sult­ing firm, founded in 2019. In our work, we deploy a deep knowl­edge of design, scientific insights, and practical manage­ment experience. The core values on which we base our actions are commit­ment, parti­ci­pa­tion, and quality. Read more »