Increase creativity in organizations to be more successful.

  • Innovative
  • Effective
  • Adaptive
  • Performing
  • Growing
  • Rewarding


Support design leaders to boost design in their organizations.

  • Systemize
  • Simplify
  • Connect
  • Advertise
  • Embed
  • Secure


Strengthen organizational factors that determine design per­for­mance.

Boost design


Reinforce organizational factors by improving the creation of knowledge.

  • Acquire
  • Exchange
  • Disseminate
  • Broaden
  • Deepen
  • Refresh


Assess the current state.

  • Required performance improvements
  • Impediments to create knowledge
  • Impact on performance

Propose reinforcements.

  • Problem to create knowledge
  • Solution concept
  • Solution design

Realise reinforcements.

  • Plan to create knowledge
  • Progress
  • Results


Full service, assisted service, and self-service to boost design.

  • Assessment
  • Advice
  • Realisation
  • Second opinion
  • Troubleshooting
  • Supervision


Commitment, continuous learning, and quality guide our behaviour and inform our decisions.

Web www.designimpulse.nl

Phone +31 (0) 6 5122 7459

Mail [email protected]

LinkedIn designimpulse-nl

Twitter @DesignImpulseNL

Office Bastenakenstraat 156, Amsterdam

Blog posts

Design Impulse logo

Design Impulse has started

In October 2019, Dutch boutique consulting firm Design Impulse has started its strategic design business. This post summarises what we do for design leaders (in any sector), why, and how.

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Member of Ooa

In November 2019, Pieter van Langen has become a member of Ooa. This article explains what Ooa does and what the added value of Ooa membership is for Design Impulse.

Determinants of design performance

Sorts of design knowledge

Design is indispensable in a rapidly changing world where an organisation needs to inno­vate, cre­ate value, and a­dapt. This post describes seven sorts of design knowledge that determine design per­for­mance.

Aircraft design

Aircraft design

The design of a new aircraft is often based on that of a predecessor. This article describes a scientific case study of reusing rationale of the design of earlier aircraft.

Plant redesign

Plant redesign

For plant redesign, a leading service provider depended heavily on its principal designer. This post describes a practical case of how this dependency was reduced by a combination of measures.

Tunnel design

Tunnel design

To design a tunnel, designers of several disciplines need to coordinate their work. This post describes a practical case of how to support design coordination to produce an integrated design.

How to determine objectives

How to determine objectives

Designers who produce more knowledge generally perform better as well. This post describes how to determine objectives for the production of design knowledge, based on the characteristics of this knowledge.

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Company profile

The homepage of Design Impulse's website provides information on the company profile. This post provides access to a Slideshare presentation of the company profile, which you can view and download.