Purpose
Design matters to make the world a better place
Design
The capacity of conceiving how to bridge the gap between what you want and what you have
World
Physical domain
Digital domain
Social domain
Vision
Help design leaders get more out of design
Mission
Purposefully drive design through knowledge
Drive (for business value)
Connect For a more diverse customer base, and less misalignment and bias in designs
Simplify For more easy-to-use customer solutions, and less unnecessarily complex designs
Streamline For more efficient design processes, and less annoyed customers
Drive (for institutional value)
Promote For a wider recognition of the value of design, and less lead time to start designing
Integrate For a broader base of design capacity, and less organizational friction
Secure For a more solid base of design capacity, and less dependency on the individual
Value proposition
Skilfully speed up the development of knowledge
Development
Acquisition by study, interpretation, or observation
Creation by discovery, sense-making, or practice
Transfer by explanation, suggestion, or demonstration
Ways of thinking for development
Participatory thinking to understand goals, principles, and assumptions of actors
Systems thinking to understand functions, behaviours, and structures of systems
Design thinking to understand problems, concepts, and solutions of cases
Services
Down-to-earth strategic design consultancy
