Boost the power of design

We help design leaders build the capabilities
that make design a consistent driver of value.
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Design leaders are facing
CHALLENGING TIMES.

UNDERRATED RELEVANCE

Shifting focus from UX
to value-creation systems

UNCLEAR VALUE-ADD

Proving value for customers,
business, and operations

ACCELERATED CHANGE

Navigating a world transforming
through digitalization and AI

Many design organizations struggle
with THEIR POSITIONING.

INFLUENCE

Disconnect from
decision-making

IMPACT

Lack of integrated
measurement systems

EXCELLENCE

Design teams of uneven
strength or maturity

With our IAC method, you make
your design activity CONSISTENT.

STRONG

Capable of solving
challenging issues

RELIABLE

Capable of performing
predictably

SCALABLE

Capable of taking full
advantage of resources

BUILD WITH IAC the capabilities
you need in a structured way.

I: IDENTIFY

★ Inventory
★ Find
★ Map

A: ANALYZE

★ Characterize
★ Compare
★ Prioritize

C: CONSTRUCT

★ Acquire
★ Refine
★ Anchor

Within months, your design
organization will FUNCTION BETTER.

GAIN INFLUENCE

Develop, promote,
and realize vision

SHOWCASE IMPACT

Plan, measure, and
demonstrate value

PERFORM BETTER

Improve, implement, and
evaluate way of working

Choose YOUR SUPPORT LEVEL
and start with a free* intake.

DO-IT-YOURSELF

Instruction**
**) See designimpulse.nl/handbook

GUIDED

Assistance
Facilitation
Coaching

CONSULTATIVE

Assessment
Advisory
Second opinion

Boost the power of design.

Contact us for a free* intake of 3 hours max, online or at your branch and without obligation. Together we will go through the steps of the preparation phase described in our handbook. This results in an action plan to build the capabilities in your design organization that will increase the power of design and make design a consistent driver of value.
*) We only charge for travel and accommodation outside the Netherlands.