Purpose
Investing in good design pays off
Innovation ↑ Better ability to bring new products to the market — The Design Journal
Value creation ↑ Better ability to create meaningful change and economic value — John Heskett
Adaptation ↑ Better ability to evolve in a changing and puzzling environment — McKinsey
Performance ↑ Superior business performance — McKinsey
Growth ↑ Increased revenues and profit — Design Council
Return ↑ Higher return on investments — Design Management Institute
Vision
Design leaders drive design so that their organizations thrive
Chief Design Officers or similar titles Chief Officers of (Customer) Experience, Innovation, Technology, Transformation
VPs of Design or similar titles VPs of (Customer) Experience, Innovation, Technology
Heads of Design or similar titles Heads of (Customer) Experience, Innovation, Technology
Mission
Help design leaders drive design
Value proposition
Systematically speed up the development of design knowledge
Approach to drive design through knowledge
Analyse impediments to knowledge development, and get to the root of the problem
Services
With our consultancy, we serve, assist, and guide you to drive design through knowledge
Core values
Scientific expertise, vision, and quality guide our behaviour and decision-making
Design theory, knowledge theory, and systems theory
Future orientation, scenario thinking, and drive
Overview, eye for detail, and pursuit of excellence