Problem
Learning how to re-design a chemical plant goes slow.
Assessment
- Knowledge of the strategy for plant re-design and the way of working is essential, scarce, and unique. It might be possible to make this knowledge explicit.
- The capability to ‘sell’ a design to a customer is also essential and scarce, but not unique. It cannot be learned, it is an innate skill.
Solution
Of the possible solutions, the one chosen in this case is to direct and support the production of knowledge:
- Regulate. Attract designers capable of ‘selling’ a design to a customer.
- Support. Elicit the strategy and the way of working in design, and share with designers.
Result
Learning goes faster.
