Design Impulse is an Amsterdam-based independent capabilities consulting. We specialize in the design industry for construction, manufacturing, and services. On this page, you will find our brand values, general information, and the latest news.

About us: Brand values

Purpose

Design drives value.

Vision

Turn design into a consistent driver of value.

Mission

Help design leaders develop strong team capabilities to increase the influence, impact, and performance of design.

Core values

Knowledgeable, professional, and challenging.

Who is who

Dr. Pieter van Langen is an independent capabilities consultant and owner at Design Impulse. Pieter has extensive experience in the design industry, with a deep understanding of the challenges faced by design leaders. He has led systems design teams at Rabobank Nederland, conducted a PhD research into AI in Design at VU University Amsterdam, and is a senior researcher of systems design at Delft University of Technology. He brings unique expertise in design activity modelling, capability mining, and strategic thinking, allowing him to support clients comprehensively.