Design Impulse is an Amsterdam-based independent management consulting. We help design leaders turn design into a consistent driver of value. On this page, you will find our brand values, general information, and the latest news.

About us: Brand values

Purpose

Design drives value.

Vision

Accelerate the transition to design-driven organizations.

Mission

Help design leaders develop robust capabilities that enable the design organization to strengthen its position.

Core values

Provide knowledgeable, professional, and challenging support.

Who is who

Dr. Pieter van Langen is a self-employed design capabilities consultant and owner at Design Impulse. Pieter has extensive experience in the design industry, with a deep understanding of the challenges faced by design leaders. He has led systems design teams at Rabobank Nederland, conducted a PhD research into AI in Design at VU University Amsterdam, and is a senior researcher of systems design at Delft University of Technology. He brings unique expertise in design activity modelling, capability mining, and strategic thinking, allowing him to support clients comprehensively.