About us

Read here for information about us and for the latest news.

General information


Design Impulse is a Dutch boutique consulting firm, based in Amsterdam, providing design leadership consulting services


To perform well in a changing world, an organization must be creative


We help design leaders shape a creative organization that designs structurally better


Become the most knowledgeable Dutch design leadership consulting

Core values

Vision, insight, and expertise

Customer service

Phone number: +31 (0) 6 5122 7459

Email address: [email protected]

Post address: Bastenakenstraat 156, NL‑1066 JG Amsterdam

Dutch Chamber of Commerce number: 76160653

VAT number: NL003052876B21

Bank account: Rabobank, NL11RABO0436882818

Social media

LinkedIn: designimpulse-nl

Twitter: DesignImpulseNL

Personal information

Pieter van Langen

Position: Design Leadership Consultant

Phone number: +31 (0) 6 5122 7459

Email address: [email protected]

LinkedIn: pieter-van-langen-4a51551

Twitter: pietervanlangen

Degrees obtained

PhD. Science
VU University, Amsterdam

MSc. Computer Science
University of Amsterdam


In industry:
AI (Artificial Intelligence), Business Administration, Business Analysis, IT (Information Technology), Knowledge Engineering, Knowledge Management

In academia:
AI (Artificial Intelligence), Design Theory, Research Through Design, Systems Engineering


Design Impulse (Amsterdam)
Since 2019: Owner and Design Leadership Consultant

Delft University of Technology
Since 2016: Senior Researcher (Associate Professor level)
2015-2016: Associate Professor
2010-2015: Assistant Professor

Rabobank Nederland (Utrecht)
2012-2019: Management Consultant
2008-2011: Department Manager
2005-2007: Lead Business Analyst
1996-2004: Business Consultant

VU University Amsterdam
2005-2009: Senior Researcher (Assistant Professor level)
1990-1996: Contract Researcher

University of Amsterdam
1989-1990: Contract Researcher

National Aerospace Laboratory (Amsterdam)
1988: Intern (graduation research)

Latest news posts

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Company profile

This post provides access to a Slideshare presentation of the company profile of Design Impulse, which you can view and download.
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Member of Ooa

In November 2019, Pieter van Langen has become a member of Ooa. This article explains what Ooa does and what the added value of Ooa membership is for Design Impulse.
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Design Impulse has started

Dutch boutique consulting firm Design Impulse has started to offer design leadership consulting services. This post summarises what we do, why, and how.