About us

Design Impulse is an Amsterdam-based management consulting firm. We provide design leadership consulting to business clients. On this page, you will find our story, general information, and the latest news.

About us: Design Impulse
About us: Design Impulse

Our story

The design industry is experiencing a significant shift, with design becoming increasingly recognized as a strategic asset. Organizations realize the importance of design in driving innovation, customer experience, and business success. We offer specialized support for design leaders to navigate this changing landscape.

To increase design’s value, impact, and performance, we help design leaders leverage design as a strategic advantage. We rely on deep expertise and understanding of the design industry to provide solutions that drive turnover, profit, and growth. We provide a strategic focus and a comprehensive approach built on a strategic development method refined through years of experience, ensuring that design leaders achieve their ambitions faster.

Brand values

Purpose

Design drives organizational results.

Vision

Accelerate the transition to design-driven organizations.

Mission

Help design leaders improve their design practice.

Core values

Knowledgeable, professional, and challenging.

Who is who

About us 1

Pieter van Langen is a self-employed design leadership consultant and owner at Design Impulse. Pieter has extensive experience in the design industry, with a deep understanding of the challenges faced by design leaders. He has successfully led design teams, holds a doctorate in Sciences from VU University Amsterdam, and is a systems scientist at Delft University of Technology. He brings unique expertise in design science, capability mining, and strategic thinking, allowing him to support clients comprehensively.

Phone

+31 (0) 6 5122 7459

Customer service

Phone

+31 (0) 6 5122 7459

Post

Bastenakenstraat 156, NL‑1066 JG Amsterdam

Dutch CoC number

76160653

VAT number

NL003052876B21

Bank account

Rabobank, NL11RABO0436882818

Posted articles about us

Ooa

Member of Ooa

In November 2019, Pieter van Langen has become a member of Ooa. This article explains what Ooa does and what the added value of Ooa membership is for Design Impulse.
About us 2

Launch Design Impulse

Dutch management consulting firm Design Impulse has started to offer design leadership consulting services. This post summarises what we do, why, and how.