About us

Read here for information about us and for the latest news.

General information about us


Boutique consulting firm specialized in design leadership consulting


Increase the creative power of organizations so that they can survive and thrive


Make organizations stronger in innovation, improvement, and adaptation


Help design leaders get the most out of design

Core values

Vision, expertise, and quality guide our behaviour and decision-making

Customer service

Phone +31 (0) 6 5122 7459

Mail [email protected]

Post Bastenakenstraat 156, NL-1066 JG Amsterdam

Chamber of Commerce 76160653

VAT NL003052876B21

Bank Rabobank NL11RABO0436882818

Social media

Personal information

Pieter van Langen

Name Pieter van Langen

Position Design Leadership Consultant, and Owner

Phone +31 (0) 6 5122 7459

Mail [email protected]

LinkedIn pieter-van-langen-4a51551

Twitter @pietervanlangen


VU University Amsterdam
PhD. Sciences (2002), research area Artificial Intelligence in Design

University of Amsterdam
MSc. Computer Science (1988), major Artificial Intelligence and Robotics


AI (Artificial Intelligence)

Business Administration

Business Analysis and Solution Design

BPM (Business Process Management)

Design Theory

Enterprise Architecture

IT (Information Technology)

Knowledge Engineering

Knowledge Management

Participatory Systems

Quality Management

Strategic Design

Systems Engineering


Design Impulse
Design Leadership Consultant, and Owner (2019-current)

TU Delft
Senior Researcher/Associate Professor (2010-current)

Rabobank Nederland
Various consulting and management positions (1996-2019)

VU University Amsterdam
Senior Researcher/Assistant Professor (2005-2009)
Contract Researcher (1990-1996)

University of Amsterdam
Contract Researcher (1989-1990)

Latest news posts

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Company profile

The homepage of Design Impulse’s website provides information on the company profile. This post provides access to a Slideshare presentation of the company profile, which you can view and download.
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Member of Ooa

In November 2019, Pieter van Langen has become a member of Ooa. This article explains what Ooa does and what the added value of Ooa membership is for Design Impulse.
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Design Impulse has started

In October 2019, Dutch boutique consulting firm Design Impulse has started to offer design leadership consulting services. This post summarises what we do for design leaders, why, and how.