Design Impulse is an Amsterdam-based independent capabilities consulting. We specialize in the design industry for construction, manufacturing, and services. On this page, you will find our brand values, general information, and the latest news.

About us: Brand values

Purpose

Design drives value.

Vision

Design is an integral part of change initiatives in construction, manufacturing, and services.

Mission

Help design leaders build capabilities for systematic value creation.

Core values

Expert, professional, and challenging.

Who is who

Dr. Pieter van Langen is an independent capabilities consultant and owner at Design Impulse. Pieter has extensive experience in the design industry, with a deep understanding of the challenges faced by design leaders. He has led systems design teams at Rabobank Nederland, conducted a PhD research into AI in Design at VU University Amsterdam, and is a senior researcher of systems design at Delft University of Technology. He brings unique expertise in design activity modelling, capability mining, and strategic thinking, allowing him to support clients comprehensively.