
Background
Organizations act in a complex world to achieve goals. The successful ones are empathetic, imaginative, and creative. More often than not, design drives the results of these enterprises, companies, and institutions.
By investing in design, success can show itself in several ways; for instance:
- Revenues and profit. Design-driven companies generate 20 times more revenues, 4 times more profit, and 5 times more export (Design Council, 2018).
- Return on value. Design-driven companies produce a return twice as much as the Standard & Poor’s 500 index (Design Management Institute, 2015).
- Organizational performance. Design-driven companies grow twice as fast as the benchmark (McKinsey, 2018).
Launch Design Impulse
These insights led scientist and consultant Pieter van Langen to launch Design Impulse. We are an independent Dutch management consulting specializing in the design industry. Contact us to turn design into a consistent driver of value by developing robust capabilities that enable your design organization to strengthen its position.
