Design Impulse logo on background in black & white

Launch Design Impulse

Dutch management consulting firm Design Impulse has started to offer design leadership consulting services. This post summarises what we do, why, and how.

Background

Organizations act in a complex world to achieve goals. The successful ones show change, creativity, and return. More often than not, design drives the success of these enterprises, companies, and institutions.

By investing in design, success can show itself in several ways; for instance:

  • Revenues and profit. Research has shown that design-driven companies generate revenues 20 times, profit 4 times, and export 5 times more (Design Council, 2012).
  • Return on value. Research has shown that design-driven companies produce a return twice as much as the Standard & Poor’s 500 index (Design Management Institute, 2015).
  • Organizational performance. Research has shown that design-driven companies grow twice as fast as the benchmark (McKinsey, 2018).

Launch Design Impulse

These insights led scientist and expert Pieter van Langen to launch Design Impulse. We are an independent Dutch management consulting firm specializing in design leadership consulting. Contact us to increase the power of design.

Design Impulse logo