Organizations act in a complex world to achieve goals. Those that are successful display curiosity, creativity, and commitment to change. And more often than not, design drives the success of these enterprises, companies, and institutions:
- Revenues and profit. Revenues 20 times, profit 4 times, and exports 5 times more (Design Council, 2012).
- Stakeholder value. Twice as much return as the S&P 500 index (Design Management Institute, 2015).
- Business performance. Double growth compared to the benchmark (McKinsey, 2018).
For this reason, Pieter van Langen decided to launch Design Impulse. We are an independent Dutch management consulting firm specializing in design leadership consulting. Consult us to increase the success of design.