Seven sorts of design knowledge are relevant to design services. You can determine an objective for the development of specific design knowledge in three steps. Targeted development of design knowledge contributes to a greater design impact, value, and performance.
Steps to determine an objective
Significance
Define the meaning of specific design knowledge to your organization
Direction
Define an action for developing specific design knowledge
Priority
Define how urgent it is to develop specific design knowledge
How to determine the significance
Valuable
The design knowledge is necessary or useful to your business (yes/no)
Rare
The design knowledge is hardly present in your market (yes/no)
Inimitable
The design knowledge is hard to copy or substitute (yes/no)
Organized
The design knowledge is available when and where needed in your organization (yes/no)
How to determine the direction
Rethink value
If the design knowledge is not valuable (anymore)
Integrate value
If the design knowledge is valuable but not rare
Increase value
If the design knowledge is valuable and rare, but not inimitable
Exploit value
If the design knowledge is valuable, rare, and inimitable but not organized
Maintain value
If the design knowledge is valuable, rare, inimitable, and organized
How to determine the priority
Do
If developing the design knowledge is important and urgent to you
Plan
If developing the design knowledge is important but not urgent to you
Delegate
If developing the design knowledge is urgent but not important to you
Eliminate
If developing the design knowledge is neither important nor urgent to you