Objectives

How to determine objectives

Designers who develop more knowledge generally perform better as well. This post describes how to determine objectives for the development of design knowledge based on the significance of this knowledge.

Seven sorts of design knowledge are relevant to design services. You can determine an objective for the development of specific design knowledge in three steps. Targeted development of design knowledge contributes to a greater design impact, value, and performance.

Steps to determine an objective

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Significance

Define the meaning of specific design knowl­edge to your organization

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Direction

Define an action for developing specific design knowl­edge

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Priority

Define how urgent it is to develop specific design knowledge

How to determine the significance

Valuable

The design knowledge is necessary or useful to your business (yes/no)

Rare

The design knowledge is hardly present in your market (yes/no)

Inimitable

The design knowledge is hard to copy or substitute (yes/no)

Organized

The design knowledge is available when and where needed in your organization (yes/no)

How to determine the direction

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Rethink value

If the design knowl­edge is not valuable (anymore)

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Integrate value

If the design knowl­edge is valuable but not rare

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Increase value

If the design knowl­edge is valuable and rare, but not inimitable

sync

Exploit value

If the design knowl­edge is valuable, rare, and inimitable but not organized

update

Maintain value

If the design knowl­edge is valuable, rare, inimitable, and organized

How to determine the priority

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Do

If developing the design knowledge is important and urgent to you

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Plan

If developing the design knowledge is important but not urgent to you

send

Delegate

If developing the design knowledge is urgent but not important to you

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Eliminate

If developing the design knowledge is neither important nor urgent to you