How to determine objectives

How to determine objectives

Designers who develop more knowledge generally perform better as well. This post describes how to determine objectives for the development of design knowledge based on the meaning of this knowledge.

Steps

To determine an objective for the development of specific knowledge, do the following.

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Determine the meaning of this knowl­edge for the organization

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Define an objective for developing this knowl­edge

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Assign a priority to the objective

How to determine the meaning

For a design practice, seven sorts of knowledge are relevant. You can determine the meaning of specific knowl­edge for a practice (or a larger part of an organization) as follows.

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Essential if designers must have this knowl­edge

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Scarce if too few designers have this knowl­edge

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Unique if other designers do not have this knowl­edge

How to define an objective

When you know the meaning of specific knowledge, you can define an objective for its development as follows.

remove

Reduce if the knowl­edge is not essential

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Maintain if the knowl­edge is essential, but not scarce

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Attract if the knowl­edge is essential and scarce, but not unique

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Extend if the knowl­edge is essential, scarce, and unique

How to assign a priority

There are several ways to assign a priority to an objective for knowledge development. For instance, you can do this as follows.

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No priority (or, to do never) if the objective is to reduce

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Low priority (or, to do later) if the objective is to maintain

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Medium priority (or, to do soon) if the objective is to attract

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High priority (or, to do now) if the objective is to extend