Sector: Private
Industry: Manufacturing
Domain: Series aircraft

Upgrading aircraft design: Preparation
Results. A team of designers is tasked to design an extended version of an aircraft. The team consists of senior designers and junior designers. When confronted with new design issues, junior designers tend to invent new solutions, whereas senior designers tend to focus on solutions that secure aircraft certification. The latter is a requirement for an aircraft to be allowed onto the market.
Environmental factors. Competition with other aircraft manufacturers.
Challenge. Less access to the capabilities of senior designers results in a lower chance of timely aircraft certification.
Goal. Increase aircraft innovation efficiency.
Objective. Maximize access to innovation capabilities of senior designers.
Benefit. Better time to market.
Estimate. Worthwhile.
Upgrading aircraft design: Execution
Function. Draft a design | Create a design strategy.
Content. Propose and revise to design an extended version of an aircraft:
1. Define problem P to be solved for the extended version of aircraft A.
2. Assess to which extent the solution for aircraft A solves problem P.
3. Modify the solution for aircraft A such that it solves problem P.
Influence. Access to the capabilities of senior designers: positive.
Kind. Strategy.
Nature. Knowledge.
Competitive position. Unused advantage.
Contribution. Organization strategy, Regulatory.
Priority. Now.
Action. Document and share with design team members.
Background research
Frances Brazier, Pieter van Langen, and Jan Treur (1997). A compositional approach to modelling design rationale. AIEDAM 11, 125-139.
