Organizations act in a complex world to achieve goals. The successful ones display curiosity, creativity, and commitment to change. And more often than not, design drives the success of these enterprises, companies, and institutions.
By investing in design, success can show itself in several ways:
- Revenues and profit. Generate revenues 20 times, profit 4 times, and exports 5 times more (Design Council, 2012).
- Return on value. Return twice as much as the Standard & Poor’s 500 index (Design Management Institute, 2015).
- Org performance. Grow twice as fast as the benchmark (McKinsey, 2018).
For this reason, Pieter van Langen decided to launch Design Impulse. We are an independent Dutch management consulting firm specializing in design leadership consulting. Consult us to make design strong and strategic in your organization.