Services

To develop the per­for­mance of your design practice, Design Impulse provides analysis, advisory, and assis­tance as services. We execute, coop­er­ate, and super­vise. And we deliver the causes of per­for­mance impedi­ments, inter­ven­tion proposals, and updates of intervention results.

Services to develop the performance of a design practice

Services

Design Impulse offers three services to develop the performance of your design practice:

  • Analysis
    Identify impediments to the performance of your practice. Determine their causes, and forecast the impact of these causes.
  • Advisory
    To remove performance impediments, prepare intervention proposals. Compare these proposals, and advise a solution.
  • Assis­tance
    Make a plan to realise the solution. Report on the progress of plan execution, and keep track of the results.
Services

Modes to deliver services

Depending on your own capabilities, availability of resources, and preferences, we deliver a service as follows:

  • Execute
    We carry out the work, and you accept the outcomes.
  • Cooperate
    Together with you, we carry out the work.
  • Supervise
    You carry out the work, and we instruct, guide, and coach.

Way of working

In every service and every mode, our way of working is as follows:

  1. Form a picture through interviews, observation, and study.
  2. Work with stakeholders to create, validate, verify, and test preliminary results.
  3. Draw conclusions, prepare recommen­da­tions, write a report, and present the final results.

Example

The following example is based on a real case of a Dutch company that provides services to the chemical industry, including design services.

Challenge

The challenge is to attract and retain design talent.

Performance issues

There are two issues with the performance of the design practice:

  • The median time to train a designer is too long. It may take at most 4 months, but currently it usually takes 6 months.
  • The number of trained designers is too low. There should be at least 4 trained designers, but currently there are only 2.
Example case - Dashboard

Performance impediments

The two performance issues lead to a performance impediment, namely a dependency on individual designers. This impediment is considered a (key man) risk.

Main causes

For the identified performance im­ped­i­ment, there is one main cause.

A. Insufficient diffusion of three design competencies:

  • Main strategy. This is implicit knowledge: it can be derived from the customer’s request and situation.
  • Way of working. This is explicit knowledge.
  • Sound commercial acumen. This is tacit knowledge, and innate: either you have it, or you don’t.
Example case - Main causes

Causes

Underneath the main cause, there are seven other causes, of which three are root causes:

  1. Insufficient diffusion of way of working, determining the main strategy, and sound commercial acumen.
  2. There is no training in the way of working and deter­mining the main strategy.
  3. No course material on the way of working and deter­mining the main strategy.
  4. There is no managed knowledge on the way of working and deter­mining the main strategy.
  5. No sharing of lessons learned.
  6. There is no steering to share lessons learned. [Root cause]
  7. Also, there is no steering to manage design knowledge. [Root cause]
  8. Finally, there is no steering to allocate designers with sound commercial acumen. [Root cause]
Example case - Causes

Interventions

To remove the performance im­ped­i­ment, seven inter­ventions are proposed:

  1. Collect lessons learned.
  2. Make the way of working and deter­mining the main strategy explicit.
  3. Prepare course material on the way of working and deter­mining the main strategy.
  4. Train designers in the way of working and deter­mining the main strategy.
  5. Establish steering to manage design knowl­edge.
  6. Also, establish steering to share lessons learned.
  7. Finally, establish steering to allocate designers with sound commercial acumen.
Example case - Interventions